{"product_id":"wella-tube-de-teinture-permanante-pure-perfection-60-ml","title":"Wella. Pure Perfection Permanent Hair Dye Tube - 60 ml","description":"\u003cp\u003e\u003cstrong\u003e60 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInformation: \u003c\/strong\u003ePure Perfection is Wella Professionals' latest permanent color, with a unique formula that has been clinically proven to visibly reduce the signs of damage. It delivers 100% pure, perfect color from roots to ends, with a gentle ammonia-free formula powered by advanced metal purifier.\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% pure color perfection: Pure color from roots to ends for truly beautiful hair.\u003c\/li\u003e\n\u003cli\u003eVisibly reduces the signs of damage: More shine, more softness, and a more nourished appearance.\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage: Perfect for covering everything, from the first silver strands to a head full of gray.\u003c\/li\u003e\n\u003cli\u003eDermatologically tested formula: Ideal for sensitive skin. It is also odorless, making the salon experience more comfortable.\u003c\/li\u003e\n\u003cli\u003eFormulated without ammonia, fragrance, mineral oil, silicones, or PPD\/PTD: Designed for a gentler salon service that still delivers high-performance color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn clinical trials, Pure Perfection demonstrated a visible reduction in three common signs of damage, resulting in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e55% more shine\u003c\/li\u003e\n\u003cli\u003e45% more softness\u003c\/li\u003e\n\u003cli\u003e42% more nourished\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for use: \u003c\/strong\u003eWear suitable gloves. Mix Pure Perfection and Welloxon Perfect in a 1:1 ratio. 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