{"product_id":"wella-shampoing-couleur-ultimate-color-250-ml","title":"Wella. Ultimate Color Color Shampoo - 250 ml","description":"\u003cp\u003e\u003cstrong\u003e250 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for colored hair\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInformation:\u003c\/strong\u003e This soothing scalp shampoo gently cleanses to minimize discoloration while removing color-damaging metals. Its formula leaves the scalp soft and purified, while moisturizing the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cleaning to minimize discoloration*\u003c\/li\u003e\n\u003cli\u003eVibrant color for up to 10 weeks**\u003c\/li\u003e\n\u003cli\u003e73% of consumers confirm an improvement in scalp comfort from the first use***\u003c\/li\u003e\n\u003cli\u003eHelps remove metals that alter hair color\u003c\/li\u003e\n\u003cli\u003eHair revitalized from the first wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*compared to a shampoo without conditioner\u003cbr\u003e**With regular use of the Ultimate Color range, from the salon to the home\u003cbr\u003e***According to an external study on consumer agreement\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommendations for use:\u003c\/strong\u003e Apply to wet hair and scalp, then lather. Massage, rinse, and repeat if desired. Follow with Wella Professionals Ultimate Color Conditioner or Miracle Ultimate Color Leave-In Mask.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum\/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":46958043660439,"sku":"670000004843","price":28.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0025\/5695\/2637\/files\/wella-shampoing-couleur-ultimate-color-250-ml-8068402.png?v=1773851897","url":"https:\/\/conceptcshop.com\/en\/products\/wella-ultimate-color-color-shampoo-250-ml","provider":"Concept C. Shop","version":"1.0","type":"link"}