Joico. Blonde Life Violet Shampoo - 1000 ml

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1000 ml

Who it's for: Cool-toned blonde hair

Information: A brass-neutralizing, SLS/SLES sulfate-free, brilliant cleansing shampoo that instantly banishes unwanted yellow tones, so fresh blondes stay beautiful and icy.

Features:

• Helps maintain healthy-looking hair and a radiant shine
• Nourishes and protects fragile blonde hair
• A rich lather gently cleanses the hair

Instructions for use: Lather onto wet hair. Leave on for 1 to 3 minutes. Rinse, then follow with Blonde Life purple conditioner. Use 2 to 3 times a week to maintain cool tones.

Key ingredients:

• ARGININE - A natural amino acid essential for strong hair. Products containing arginine help protect hair and rebuild it from within.
• MONOI OIL - A rare and exotic blend of coconut oil and Tahitian gardenia flower helps fight frizz and boost shine while helping to protect hair from environmental damage. 
• TAMANU OIL - A rich UV absorber from Southeast Asia, rich in fortifying omega-6 and -9, helps to deeply moisturize hair, add shine and eliminate brittle strands.
• SMARTRELEASE TECHNOLOGY - Our one-of-a-kind liposome delivery system packs a punch by continuously releasing rosehip oil, arginine, and keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.