Wella. Pure Perfection Permanent Hair Dye Tube - 60 ml

Secure and reliable payment with

60 ml

Information: Pure Perfection is Wella Professionals' latest permanent color, with a unique formula that has been clinically proven to visibly reduce the signs of damage. It delivers 100% pure, perfect color from roots to ends, with a gentle ammonia-free formula powered by advanced metal purifier. 

Benefits:

• 100% pure color perfection: Pure color from roots to ends for truly beautiful hair.
• Visibly reduces the signs of damage: More shine, more softness, and a more nourished appearance.
• Up to 100% gray coverage: Perfect for covering everything, from the first silver strands to a head full of gray.
• Dermatologically tested formula: Ideal for sensitive skin. It is also odorless, making the salon experience more comfortable.
• Formulated without ammonia, fragrance, mineral oil, silicones, or PPD/PTD: Designed for a gentler salon service that still delivers high-performance color.

In clinical trials, Pure Perfection demonstrated a visible reduction in three common signs of damage, resulting in:

• 55% more shine
• 45% more softness
• 42% more nourished

Directions for use: Wear suitable gloves. Mix Pure Perfection and Welloxon Perfect in a 1:1 ratio. Apply to the lengths and ends after applying the product to the roots, then leave on for up to 20 minutes.